Facebook Paid Marketing Guide for Business

Facebook Paid Marketing Guide for Business

Table Of Contents


How It Works


Why Invest

Bonus Points


Do you have your own business and looking to Digitally here are some tips for Facebook Paid Marketing that helps to save money and build your most organic audience.

Intro About Facebook:

As we all know, Facebook is one of the most popular social platforms where people spend their time and communicate with people around the world. In terms of business, it has a huge audience database platform where you can meet people around the world free of cost.

Not only users But also there are maximum businesses listed on Facebook platforms through Facebook Pages and Groups. Now how can we build our business through Facebook with organic and paid marketing?

Here is a guide to making a successful business with Facebook paid marketing.

The requirement to do Facebook Marketing:

  • First things first create your Facebook Page for your Business or Personal.
  • Facebook Business Account.

How to Create Facebook Page?

To create a FB page follow the below steps:

  • Login to your Facebook account at facebook.com
  • Go to Facebook.com/pages/create
  • Now Choose your Page Type based on your Business. e.g Shopping Services etc.
  • Fill out you're required filed and business information.
  • Click to continue and then customize the page by entering short details, business information, Email, Header Image, Logo, Contact details, etc.


For more details about how to manage and update your Facebook business page you can check out the Facebook page manage guide:


###How to create a Facebook business account?

To create a Facebook business account follow the below steps:

  • Login to your Facebook account
  • Go to Facebook business account **business.facebook.com/**create and select create account.
  • Now follow the prompt windows to create your business account with your required information.

You can set up your business account based on your requirement, If you are a business then follow the Business guide else follows an agency steps. Add-assets-and-assign-permissions.png

For more details about the Add assets and assigning permissions for the Facebook business you can follow Facebook's official guide:

If you have signup as a business then Within Business Manager, there are two layers of permissions. The below image will help you to understand.


For details you can follow just above link that I mention or check in the details about the role and permission below:

Now once you set up and assign the Role and permissions nowhere you Follow how to build your audience.

Once you set up a login to business.facebook.com. Then set up your pixel and event base on your platforms. To set up a pixel open a business account then click on all tools then click on Pixel.



Now Click on Create a Pixel on you click on that then-new prompt windows will come you have to enter your pixel name and click on setup. Now send that code to your developer to integrate into your website.

Once you are done with integration then you can set up your event that will help you to track the exact behavior of users that come to your website. now start building an audience to do marketing. To set up your event to do go to Facebook ad manager all tool then click on Event Manager. Facebook-Event-Manager.png

Once you landed at the Event Manager prompt window then Click on the Facebook Pixel that you have set up. Then go to the Event setup then choose the Facebook Event Setup tool to set up your events like ViewPage, AddtoCart, Purchase, Signup, etc based on your requirements. Setup-Event.png

Once you have done. Now let's build an audience that is best for your business.

Facebook Audiences building guide:

To build your reach and more exactly Facebook Audiences go to Facebook ads all tool then click on Audiences. Facebook-Audiance.png

Now once you click on that you will land on the Audiences setup page that will look something like the below image. Facebook-Audiences-options.png

Now here is the guide on how to choose audiences that are most relevant and worthwhile for your businesses.

Guide for choosing Facebook Audiences for your business:

Create Custom Audiences by existing customers do you have:

If you already have your user email id then I suggest you build an audience through the email id that you have with you. Such as user signup email id or subscriber email id. To do that you have to make a .csv file and upload it to that. Based on that Facebook will create your audiences.

Note: Please set up your event correctly to remarket the exact audiences that you would like to. Such as Add-to-cart, lead, purchase, etc.

Create lookalike audiences based on Email id:

Once your audience creates based on email then you can create a lookalike audience while choosing your custom audience. For reference check the image below: Lookalike.png

Here you will select your audience from the custom one then you can select your location from where you would like to cover then select the audience size. I suggest you select 2-4% to reach a more relevant one.

Create Facebook page audiences:

Now I would suggest creating an audience with those who have interacted with your Facebook pages that will give you a more relevant audience reach for you. To do that just click on create an audience and then choose custom one then choose Facebook page. For your reference check out the below images: Facebook-Page-like-Auidences.png

Then choose your page and the day when users interact with your Facebook pages. https://image.ionicfirebaseapp.com/getwidget/Facebook-page-custom-audience.png

Once you create that then it will show the details of how many audiences do you going to reach.

Create Lookalike Facebook Page Custom Audiences:

Now, just create a Facebook Lookalike Custom Audiences to reach more people that are very similar to your business niche or target audiences.

Create Facebook ads Audience on pixel data:

Now this important one. First of all please do set up the events under the pixel that I mention above. Then if you have an eCommerce store then you can create a catalog based on your product that will help you target the exact use based on your catalogs.

For Example: If you have grocery products then you can create catalogs based on your categories and create each catalog that has a different set of products. Then you can upload your products from your website or you can enter them manually as per your convince. Then you can manage into product set. Create a product set and based on your product categories create a product set that will help to target the audience based on exact product categories.

You can see the below images for your reference:

First, open the Facebook Catalog Manager the hit create a Catalog.


Second, choose your categories based on your business. For example, I choose here E-Commerce. https://ik.imagekit.io/qmvsc2gvr/ionicfirebaseapp/tr:dpr-auto,tr:w-auto/2020/04/choose-catalogs.png

Third, You can upload products and add manual products on this and collect under the product sets to manage easily and run the ads. https://image.ionicfirebaseapp.com/getwidget/Catalog-product-set.png

Now just click on Event Data Source and connect with your Facebook Pixel to collect your events. Now you have all set for data and audience. Now just set up your ads. If you have an eCommerce app then you can go with dynamic ads where you can choose your Audiences based on the existing customer we made.

For example: If you only look for a specific customer like those who have signed up with you only that people you would like to target then create ads then select the custom audience that you have been created from email or website subscriber.

If you would like to build some new users that look like or are similar to your existing custom users then you can choose audiences a Lookalike that we created above.

Here is the guide I suggest running:

First, create a campaign then set up your ad sets then under that you can create multiple sets of Facebook ads based on audiences we saved. Now keep track of who is performing well and those who are performing well. You can keep continuing with that.

Now you can create ads based on lookalike audiences to reach more people. And one ad for a custom audience so you can target the exact users who already interacted with you.

Now let it be run for 4-5 days min to get them some fresh data. Now you got some data based on the events. (Note: Make sure the event is set up correctly).

Now create a retargeting campaign based on your event we get it. Like add-to-cart, initialize check out, Signup, etc that you have set up the event. While creating your remarketing ads you can target specific by the catalogs we created. For references check the below image. FB-Remarketing-ads-1.png

In the above image, you can choose which product set do you like to target for remarketing. It will show all product sets that we created under Catalog Management.

Now Select your Facebook User Audiences that define more best. FB-Audiences-for-remarketing.png

As you can see the option for Audience. If you would like to target a new Audience then you choose to create a new one else I suggest you go with Saved Audience that we already saved under the Facebook Ads Audiences management.

Now here you will get the Following Option to retarget:

  • Viewed or Added to Cart But Not Purchased: This ad will show only those users that viewed the product on that specific catalog or added it to their cart but not purchased it. By default, the day was 14 but you can target as you like. I suggest keeping 28-30 days.

  • Added to Cart But Not Purchased: These ads will show only those users/audiences those added products to the cart from that catalog but did not complete the payment/purchase. You can set the day as you like but I suggest selecting the least 30 days.

  • Upsell Products: This option enables the Upsell product to your user who specifically visits that product set. So suggest creating a new video or details image to drive. You can set days for at least 30 days.

  • Cross-Sell Products : This option helps us cross-sell the product. This means it will show ads for other products that are available on that product catalog to users who already made purchases with you.

  • Custom Combination: Here we can set up the custom combination we would like to. Like we only want to target those who have added their card information or signup/sign in with that. Or you can set up whatever you would like too.

This is a short summary to get started with your Facebook Paid marketing and ads. There are lots of things under Facebook Ads and Paid marketing. You have to keep trying to build your customers and business smartly else you will burn a lot of money. So keep trying with your Facebook paid marketing with exact tracking and remarketing strategies to make a successful Facebook Paid marketing.

Sum up of Facebook Paid Marketing:

Here I tried to cover a short intro about Facebook paid marketing with a Facebook Business account setup. We saw how we create our Facebook audiences based on existing users through Emails, and Facebook pages and from them how we build Lookalike audiences to reach out to more specific users that are perfect for our business. Here we saw how to set up a Facebook pixel, How to create an Event setup with Facebook event tools. Along with Catalogs Management, Products set Management. Last we saw how to play with ads and how we do remarketing with our data source and collection to increase our sales. I hope this might help you a bit to get started with Facebook paid marketing. If you have any suggestions then let us know or contact us at https://www.ionicfirebaseapp.com/contact

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